Concept to reality. Full branding, build and Go-To-Market launch strategy.

Every great moment disappeared the second the final whistle blew. Goals. Saves. Howlers for the ages. Gone.

So I decided to build a tool that could capture your full game footage, pick out the best bits and be ready for you and the team to sit back and enjoy by the time you got to the pub. I am an avid runner as well and took a lot of inspiration from Strava in the way the feed and stats work on the app, keeping track of how many goals you've scored and competing with your friends in leaderboards.

I have built the branding, the website, the app itself, the algorithm that it runs on, built the waiting list to over 1,500 people. It has been a long journey and it will be launching on both app stores this year. I am beyond proud of the work that has gone into this project.

The website is a custom built, headless website - just like this one. It is early in it's GEO journey but has already increased visibility in LLMs by +125% over the last 90 days, with organic reach growing every month.

It is important to remember that good SEO is good GEO, so following best practice for SEO and sprinkling in a some new elements can do wonders for discoverability.

Social First Content

Marketing to Gen Z and young Millennials requires a social first strategy. Not every post needs to be polished and refined. It just needs to follow a simple structure of Hook > Tension > Payoff.

Being a little messy and raw makes it feel more authentic and real. Which is how we win hearts and minds in today's age.

Trends do move fast online. If I was recreating this video today, I wouldn't use the AI narrator voice that was trending at the time. I would narrate it myself.

This video achieved over 40k views on Instagram and TikTok, with minimal budget put behind it. This was the core driver of our 1,500 newsletter signups. It did amazingly well, and we have a full batch of social first creatives ready for launching.